During my time at McCann Health, I had the opportunity to participate in pitches for Abilify Maintena, UK Pet Blood Bank, and Cerave.
Client: Abilify Maintena
Ask: Aim to be the first choice treatment for Schizophrenia & Bipolar 1 Disorder.
Form: Print
( Please Scroll through the work below )
Client: UK Pet Blood Bank
Ask: In collaboration with Crufts, promote canine blood donation.
Change a name, change a life!
The blood bank will partner with a competing dog’s owner to temporarily change their dog’s name for the Crufts show.
The dog’s name will change to “DonateDogBlood.org,” alerting viewers of the need to donate & leading them to the blood bank's website.
Format: Experiential
Client: CeraVe
Ask: Share the joy and benefits of ceramides.
Form: T.V. Spot
Sir A Vie (CeraVe) & the Science of Joy
Sir A Vie is a not-so-happy scientist on an academic pursuit for joy.
He knows there’s a secret, and he’s not going to stop until he discovers it. When he does, he creates CeraVe.
We begin by seeing our hero standing in the center of his room.
Narrator: This is Sir A Vie. He’s not very joyful.
We see him walking, visually very grumpy. He kicks the ground as he’s walking.
Narrator: But Sir A Vie is in the pursuit of making a magnificent discovery. A discovery that will change his life forever.
We see Sir A Vie in his lab mixing different chemicals together. He holds up a vile that says “ceramides". He takes the vile and mixes it with another. Under his breath, he lists the benefits of CeraVe.
Sir A Vie: Ceramides, replenish the skin, 24 hours of moisture.
A small explosion happens in his lab, and when the smoke clears, there’s a bottle of CeraVe on his table. He picks it up and rubs some of it on his face. His face shines, and he smiles.
We cut to him walking out of a lab very joyful.
Narrator: And from that day on, Sir A Vie was as joyful as they come. After all, he discovered the secret to it
A Mob Story
After a mob boss uses CeraVe, his entire personality gets flipped around.
His associates recognize the difference in him, as well as his skin.
We begin with a mob boss preparing himself for his day. He puts on a ring, and next to his brass knuckles is a bottle of CeraVe.
With his shoulder holding his phone to free his hand, he grabs the bottle of CeraVe.
Mob boss: I want you here in exactly 5 minutes
He squirts some CeraVe in his hands and uses the product. The camera is on his hands, and we pan up to a shot of his face with a completely different expression. An expression of joy.
The next shot is of him greeting his associates, wearing an apron your mother would wear. He give them a kiss on the cheek and has them sit in the kitchen.
We cut to two of the men.
Man 1: You notice he’s been acting different lately?
Man 2: Yeah it’s the CeraVe he’s been using. It’s got ceramides so it
Locks in the moisture in your skin for 24 hours.
Man 1: Ceramides?
Man 2: Yeah Ceramides. They’re like us. They get the job done.
We cut to the mob boss with a tray of cookies. He places the cookies
In front of them and gives them each a kiss on the cheek.
Rediscover joy. Discover CeraVe
CeraVe. It gets the job done.
